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TikTok Video Ideas for Book Promotion

  • 8.8.2025
  • by Hannu Ahokanto
  • Best Book Promotion Ideas
  • Book Fair Promotion Ideas

TikTok Video Ideas for Book Promotion

Lloyd Devereux Richards, a full-time attorney and father of three, had a dream of becoming a successful writer. It took him 14 long years to write his thriller book, Stone Maidens, and another 11 years to wait for it to take off https://betsoft-software.com/. But that all changed when his daughter posted a 16-second TikTok video, asking people to buy her father’s book. In just one week, the video went viral and Stone Maidens hit number one on Amazon, turning Lloyd into an overnight sensation. The experience has taught him never to give up on his dreams and always persevere, no matter how long it takes.

There you have it, folks—your crash course in BookTok marketing. From algorithm hacks to content creation tips, you’re now armed with everything you need to make a splash in TikTok’s book-loving community. Remember, authenticity and engagement are your secret weapons. So charge up that phone, unleash your bookish creativity, and get ready to BookTok your way to the bestseller lists!

Now it’s time to explore how some authors are using the platform to boost their success! One way to do this is by promoting their books, and some have done so with great success. Let’s take a look at some case studies of authors who have successfully promoted their books on TikTok, including some of the most popular BookTok books.

Best Book Promotion Ideas

Building a strong author platform is an essential step in promoting a book. Furthermore, a strong author platform includes an active social media presence and a website for readers to discover you and your book. So, Here are a few ways to build a strong author platform –

You can easily add images to your digital products and websites using Pagewheel. The process is similar whether you’re working in the Page Editor, Offer Page, or Delivery Page. Adding an Image to Your Digital Product To include an image in your digital product, first add a DIY page that supports images. Choosing a Page…

Have you ever gone for a stroll around a pond and enjoyed looking around at the nature? If not, find a pond near you and give it a try. Now imagine a short page or two with some illustrations or photos set up about every 10 feet. With some inexpensive posts and a piece of extra wood or a clipboard, you can prop up pages of your story to give other pond visitors something fun to engage with as they enjoy the nature around them. This can work in parks, down public streets, or other areas that get foot traffic. Be sure you get permission to post your story, and make sure it’s appropriate for a general audience.

Facebook Ads is one platform that can get you a lot of interest for very little money. All you need to do is target the right audience and be creative with your ads, and for the price of a latte a day, you can reach a relatively broad audience. You can use creative analytics to track which characters and locations resonate most with your audience, allowing you to improve your ad strategy for better results. One way to really entice Facebook users to click on your ad is to advertise a character or a cool location from your book. You have probably seen those ads for Facebook games, where there is a fierce warrior fighting demons – the reason that appeals to many people is that they become interested in the character first, leading them to wanting to learn more or to virtually become that character. For example, if your story places your characters in an old castle, find photos of old castles and use that as the ad image. Then use an ad headline like this: ”Castle built in 1456 now inhabited by Sarah and her new beau Patrick.” In the description, tell a little about the castle and include a call-to-action (CTA) like ”Read what happens at Patrick’s Castle.” Do the same with your lead character or a few of your characters, and you’ll get people following their natural inquisitive nature wanting to read your book!

If you are looking for WHAT to post online for visibility, then check out the 70+ ai-customized for your next book idea/launch templates filled with literally 1000s of social posts, email copy and more. Pagewheel uses ai to assist YOU and free you up to do what you love to do…write.

book fair promotion ideas

Book Fair Promotion Ideas

Promo site prices range from free to hundreds, and well-chosen promotions reach their intended audience, increase sales, and minimize expenses. To be clear, this list of sites does not endorse or recommend one service provider over another, and please keep in mind links worked at the time recorded but may change.

This approach is particularly effective for authors building a long-term career. By focusing on value and audience engagement, you create a platform that drives book sales and establishes your authority. This is far more effective than sporadic book promotion ideas and builds a sustainable readership.

So, have you recently finished self-publishing a book and thinking of ways to market your book? While we’re not negating the importance of social media sites, book reviews, giveaways, book launch events, author interviews, and the entire book promotion shenanigans, we merely hope to introduce you to another platform that is created for avid book readers.

Email marketing offers direct communication with your readers, creating a personalized connection and fostering a loyal fanbase. Building an email list allows authors to share updates, exclusive content, and promote new releases directly to interested readers. This strategy bypasses social media algorithms and establishes a dedicated channel owned entirely by the author.

Host a giveaway featuring signed copies of your book or related merchandise. Encourage participants to share the contest on social media to increase visibility. A little investment can yield big engagement.

Embark on this exciting journey armed with these book promotion ideas, and watch your book soar to new heights. Ready to supercharge your book promotion efforts and reach a global audience? BarkerBooks offers comprehensive book promotion services tailored to your specific needs, from targeted advertising to expert guidance. Visit BarkerBooks today to learn more and craft a winning promotional strategy for your book. Get your content in front of the right readers today!

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